4k44 Privacy Policy

This Privacy Policy applies to all personal data collected, processed, and stored by 4k44 ("the Company", "we", "us", "our") in connection with your use of the 4k44 online casino and sportsbook platform accessible at https://4k44.bet ("the Platform"). 4k44 is the data controller responsible for your personal information.

This Policy applies to all users of the Platform, including registered account holders, visitors who browse the Platform without registering, and individuals who contact us through our support channels. It covers all personal data collected through the website, mobile-optimised web interface, and any direct communications with 4k44 staff.

This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which contain additional provisions relevant to how your account and related data are managed.

By creating an account on 4k44, making a deposit, or continuing to use the Platform after this Policy has been updated, you acknowledge that you have read, understood, and agree to the collection and use of your information as described herein.

4k44 collects personal data through several channels: information you provide directly when registering or using the Platform, information generated automatically through your use of the Platform, and information we receive from trusted third-party sources such as payment processors and identity verification services.

Information You Provide Directly

• Registration data: Full legal name, date of birth, Bangladesh mobile number, email address, and password.
• Identity verification (KYC) data: Copies of government-issued ID (National Identity Card, passport, or driving licence), proof of address documents, and selfie photographs submitted during the verification process.
• Payment data: Mobile banking account numbers (bKash, Nagad, Rocket, Upay), bank account details (Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank), and card details (Visa, Mastercard) used for deposits and withdrawals. Full card numbers and full mobile account credentials are processed by our payment partners and are not stored on 4k44 servers.
• Support communications: Messages, emails, and chat records you send to our support team, including any attachments or screenshots provided.
• Responsible gaming submissions: Self-exclusion requests, deposit limit preferences, and time-out requests you submit via your account settings or support team.

Information Collected Automatically

• Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers.
• Usage and behavioural data: Pages visited, games launched, time spent on each page, bet history, deposit and withdrawal history, session durations, and navigation paths within the Platform.
• Location data: Country and region inferred from your IP address. We do not collect precise GPS-level location data.
• Cookies and tracking data: As described in Section 5 of this Policy.

Information from Third Parties

• Payment confirmation data: Transaction IDs, amounts, and status updates provided by bKash, Nagad, Rocket, Upay, and other payment partners to confirm deposits and facilitate withdrawals.
• Identity verification results: Pass/fail outcomes and risk scores from identity verification services used in our KYC process.
• Fraud and AML screening: Risk indicators from third-party fraud detection and anti-money laundering screening services.

Data Category	Examples	Source
Identity Data	Name, date of birth, NID number	You (registration / KYC)
Contact Data	Mobile number, email address	You (registration)
Financial Data	bKash / Nagad number, bank account	You + payment partners
Technical Data	IP address, browser, device ID	Automatically collected
Behavioural Data	Bet history, game sessions, page views	Automatically collected
Communications Data	Support tickets, live chat logs	You (support interactions)
Verification Data	ID document copies, selfie photos	You (KYC submission)

4k44 uses the personal data we collect for the following purposes. We process your data only where we have a lawful basis to do so — typically because it is necessary to fulfil our contract with you, because we have a legitimate business interest, or because we are required to do so by law.

Account Management and Platform Operation

We use your registration and identity data to create and maintain your account, verify your identity, process your deposits and withdrawals in Bangladeshi Taka (৳), settle bets and game outcomes, and provide customer support. These activities are essential to the performance of our contract with you and cannot be opted out of while you maintain an active account.

Regulatory Compliance and Legal Obligations

We process identity, financial, and behavioural data to comply with our Know Your Customer (KYC), Anti-Money Laundering (AML), and counter-fraud obligations. This includes screening transactions against risk thresholds, verifying that players meet the 18+ age requirement, and reporting suspicious activities where required by applicable law. Compliance processing is mandatory and is not subject to opt-out.

Responsible Gaming

We monitor behavioural and financial data patterns to identify players who may be exhibiting signs of problem gambling. This allows us to proactively offer responsible gaming interventions such as deposit limits, time-outs, and self-exclusion. We consider this processing to be in the vital interest of our players and consistent with our duty of care obligations.

Platform Improvement and Analytics

Aggregated and anonymised usage data helps us understand how players interact with the Platform, which games are most popular among players in Dhaka, Chittagong, Sylhet, and other regions of Bangladesh, and where technical issues arise. This data is used to improve Platform performance, prioritise new features, and optimise the user experience.

Marketing Communications

Where you have consented to receive marketing communications, we may use your email address and mobile number to send you information about new games, promotions, bonuses, and seasonal offers relevant to players in Bangladesh (including Eid promotions, Pohela Boishakh offers, and BPL cricket season specials). You may withdraw your marketing consent at any time by contacting us at [email protected] or by using the unsubscribe link in any marketing email we send.

Security and Fraud Prevention

Technical and behavioural data is used to detect and prevent fraudulent activity, unauthorised account access, multi-accounting, and other prohibited conduct as described in our Terms & Conditions. This processing is in the legitimate interests of 4k44 and all honest players on the Platform.

4k44 does not sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes. We may share your data with the following categories of third parties strictly for the purposes described in this Policy.

Payment Service Providers

To process deposits and withdrawals, we share necessary transaction data (including your account identifier and transaction amounts) with payment partners including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. These providers process payment data under their own privacy policies and security standards.

Game Technology Providers

Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe receive a player session token to deliver their game content within the 4k44 platform. These tokens allow game results to be recorded and settle your account balance. Game providers do not receive your full identity data unless required for their own regulatory compliance purposes.

Identity Verification Services

During KYC verification, we share copies of identity documents and associated data with specialist identity verification service providers. These providers return a verification result to 4k44 and are contractually prohibited from using your data for any other purpose.

Fraud Prevention and AML Screening

We may share data with fraud prevention and anti-money laundering screening services to protect the Platform against financial crime. These services may maintain records of identified risks to assist other operators in the industry — this is standard practice across regulated gaming and financial services platforms.

Legal and Regulatory Disclosure

We may disclose personal data to law enforcement agencies, regulatory authorities, or courts where required to do so by applicable law, by court order, or where we believe disclosure is necessary to protect the rights, property, or safety of 4k44, our players, or others. We will notify you of such disclosure where we are legally permitted to do so.

Business Transfers

In the event of a merger, acquisition, reorganisation, or sale of assets involving 4k44, your personal data may be transferred to the successor entity. We will provide notice of such a transfer and the new entity will be required to honour the terms of this Privacy Policy.

4k44 uses cookies and similar tracking technologies (including local storage and session storage) to operate the Platform, remember your preferences, analyse usage patterns, and support security features. A cookie is a small text file placed on your device when you visit a website.

Types of Cookies We Use

Cookie Type	Purpose	Duration
Strictly Necessary	Required for the Platform to function — login session management, security tokens, load balancing	Session / up to 24 hours
Functional	Remember your language preference, game lobby display settings, and responsible gaming limit configurations	Up to 12 months
Analytics	Collect aggregated data on page visits, game launches, and session durations to help us improve the Platform	Up to 24 months
Security	Detect and prevent fraudulent login attempts, multi-accounting, and suspicious session behaviour	Up to 30 days

Managing Your Cookie Preferences

Strictly necessary cookies cannot be disabled as they are essential to the operation of the Platform. You may disable functional and analytics cookies through your browser settings; however, doing so may affect your experience on 4k44 — for example, your game preferences may not be remembered between sessions.

Most modern browsers allow you to view, manage, and delete cookies via the browser's settings menu. Instructions for managing cookies in commonly used browsers are available on the browser vendor's support pages. Please note that clearing cookies will log you out of the Platform and reset any locally stored preferences.

4k44 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements.

Data Category	Retention Period	Basis
Account registration data	Duration of account + 5 years post-closure	Legal / regulatory obligation
KYC / identity documents	Duration of account + 5 years post-closure	AML compliance
Transaction and betting records	Duration of account + 5 years post-closure	AML / financial record-keeping
Support communications	3 years from date of communication	Legitimate interest / dispute resolution
Marketing consent records	Until withdrawal of consent + 2 years	Consent management
Analytics and usage data	24 months (rolling, anonymised)	Legitimate interest (Platform improvement)
Self-exclusion records	Minimum 6 years from self-exclusion date	Responsible gaming obligation

When your data is no longer required, we securely delete or anonymise it. Where deletion is not immediately possible (for example, because data is held in backup archives), we ensure the data is isolated from further processing until deletion can be completed.

Where you request deletion of your personal data (see Section 8), we will assess whether any legal or regulatory obligation requires us to retain certain records before actioning the deletion. We will inform you of any data we are legally required to retain and for how long.

4k44 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. While no online platform can guarantee absolute security, we maintain standards appropriate for a player-facing financial services platform.

Technical Measures

• 256-bit SSL/TLS encryption on all data transmitted between your browser and the 4k44 platform.
• Encrypted data storage for sensitive fields including identity document images, password hashes, and financial identifiers.
• Access controls limiting employee access to personal data on a strict need-to-know basis, enforced through role-based access management.
• Multi-factor authentication (MFA) for internal staff systems that handle player data.
• Regular security assessments including vulnerability scanning and penetration testing conducted by independent security specialists.
• Intrusion detection systems monitoring for anomalous access patterns and potential data exfiltration attempts in real time.

Organisational Measures

• All staff with access to personal data are trained on data protection obligations and confidentiality requirements.
• Third-party service providers are contractually obligated to maintain equivalent security standards.
• We maintain an incident response procedure for identifying, containing, and reporting data security incidents.

Your Role in Account Security

You play an important role in keeping your account secure. We strongly recommend that you use a unique, complex password for your 4k44 account that is not shared with any other service, enable SMS OTP two-factor authentication on your account, never share your login credentials with any third party, and log out of the Platform when using a shared or public device. 4k44 will never ask for your password via email, SMS, or live chat.

As a player on 4k44, you have the following rights with respect to your personal data. To exercise any of these rights, please contact our support team at [email protected]. We will respond to all valid requests within 30 days.

Right of Access

You have the right to request a copy of all personal data we hold about you. Upon receiving a verified access request, we will provide you with a structured summary of your data including registration details, KYC records, transaction history, and communication logs.

Right to Rectification

If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic profile information (such as email address and mobile number) directly from your account settings. For corrections to identity documents or date of birth, please contact our support team.

Right to Erasure

You have the right to request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent and there is no other lawful basis for processing. Please note that certain data must be retained for regulatory and legal compliance purposes even after account closure (see Section 6).

Right to Restrict Processing

You may request that we restrict the processing of your personal data in certain circumstances — for example, while we investigate a dispute about data accuracy. Restricted data will be retained but not actively processed during the restriction period.

Right to Data Portability

Where processing is based on your consent or on the performance of a contract, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.

Right to Object

You have the right to object to the processing of your personal data where that processing is based on our legitimate interests — for example, behavioural analytics for Platform improvement. We will assess your objection and cease processing unless we can demonstrate compelling legitimate grounds that override your interests.

Withdrawing Marketing Consent

If you have previously consented to receive marketing communications from 4k44, you may withdraw that consent at any time by contacting [email protected] or by using the unsubscribe mechanism in any marketing email. Withdrawal of marketing consent will not affect your ability to use the Platform or receive service-essential communications (such as deposit confirmations and security alerts).

If we become aware that personal data has been collected from an individual under the age of 18, we will take immediate steps to close the associated account, void all bets placed, return any remaining deposits to the original payment method, and permanently delete all personal data collected from that individual. No winnings generated on an underage account will be paid out under any circumstances.

We strongly encourage parents and guardians in Bangladesh to make use of parental control software and to have open conversations with young people about responsible internet use and the risks associated with gambling. If you believe a minor may have registered on 4k44, please contact us immediately at [email protected].

Our age verification procedures — including KYC document checks — are specifically designed to prevent minors from accessing real-money gaming services. We treat the protection of minors as a non-negotiable obligation and invest continuously in improving our age verification controls. 18+

Updates to This Policy

4k44 reserves the right to update, modify, or replace this Privacy Policy at any time. When we make material changes to this Policy, we will publish the updated version on this page and update the "Last Updated" date displayed at the top. Where a change is significant, we will also notify registered players via the email address associated with their account.

We encourage you to review this Policy periodically to stay informed about how we are protecting your information. Your continued use of the Platform following any published update constitutes your acceptance of the revised Privacy Policy. If you do not agree with any changes, you must discontinue use of the Platform and request account closure in accordance with our Terms & Conditions.

How to Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our handling of your personal data, please contact the 4k44 privacy team using the details below. We take all privacy enquiries seriously and aim to respond within 48 hours of receipt.

For formal complaints regarding our data practices that have not been resolved to your satisfaction through our internal process, you may wish to seek independent legal advice regarding your rights and available remedies under applicable law.